Series A: 1–16 Key Principles for Growth

You should never start a startup in a massive or over saturated market. You want to create a unique product and start with a small niche before scaling. Large and existing markets...

By Christian Reuben . 15 Oct 202015 Oct 2020. 2 min read

Strategy is a set of choices that puts you in a good position to succeed. The essence of strategy is to focus on the market in which you have a distinct competitive edge, not the ...

By Christian Reuben . 29 Jun 202229 Jun 2022. 2 min read

Starting a startup is not as daunting as it sounds. The key to building a successful startup is to learn. I read a Paul Graham essay a while back on what founders should not be le...

By Christian Reuben . 1 Aug 20201 Aug 2020. 3 min read